The UK agreed to the EU’s existing rules setting minimum fruit levels when it was still a member of the bloc, and those rules were carried over into British law after Brexit. “In this case of our breakfast directives,” the envoy added, “breakfast means Brexit.” Minimum fruit levels
“What is for sure is that the percentage will rise and that will directly impact British producers and exporters. “Member states are going bananas over the fruit content percentage on types of jam,” one EU diplomat told The Telegraph.
British jam makers will have to make costly changes to their recipes to keep selling in Europe because Brussels is revising “breakfast directives” that regulate ingredients.ĮU diplomats are locked in intense negotiations in Brussels over new regulations for jams, jellies and marmalades that dictate how much fruit spreads sold in the world’s largest market for jam must contain.īritish officials are keeping close tabs on the talks and plan consultations with the UK’s devolved governments and the industry once the jam pact is finalised.
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